The creators of Red Canvas Toms Shoes and Warby Parker—Blake Mycoskie and Neil Blumenthal, respectively—are famous storytellers and brilliant marketing experts. The Alpargatas-style shoes was increasing in reputation in Argentina, and Mycoskie created two intelligent company choices. He revealed it to the United states industry, where individuals invest a lot more cash on outfits, and designed a easy, yet highly effective, promotion motto to go along with it.